Pietro Gussalli Beretta

Pietro Gussalli Beretta

The internationalization of an historic Italian industrial model

which reached the fifteenth generation of his dynasty

  • President and Chief Executive Officer of Beretta Holding S.p.A.
  • Executive Vice President of Fabbrica D'Armi Pietro Beretta S.p.A.
  • Executive Vice President of Benelli Armi S.p.A.
  • Executive Vice President of Beretta U.S.A. Corp.
  • President of Benelli U.S.A. Corp., Humbert CTTS s.a.s. and Beretta-Benelli Ibérica S.A.
  • President of STS Inc. and Diffraction Ltd
  • Deputy of the Supervisory Board of UBI Banca S.p.A.
  • Board member of Lucchini RS S.p.A.


Pietro Gussalli Beretta was born in Brescia, Italy on February 28, 1962, the fifteenth generation of the homonymous industrial dynasty engaged in the manufacture of small arms since 1526.

Together with his father Ugo and his brother Franco, they direct the Beretta Group.  The ability to combine research, technology and innovation with tradition and craftsmanship has made the Group one of the most famous Italian brands in the world.

After graduating in Economics, Pietro chose to join the family business to follow financial and management control.  After a few years he switched to strategic planning and development of the entire Group and in 1996, after having re-purchased the minority share from a Belgian industrial partner, led corporate restructuring through the creation of the parent company Beretta Holding SpA, of which he has been Executive Vice-President untill June 2015 when he was appointed President and CEO. (more…)

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