The internationalization of an historic Italian industrial model
which reached the fifteenth generation of his dynasty
Pietro Gussalli Beretta was born in Brescia, Italy on February 28, 1962, the fifteenth generation of the homonymous industrial dynasty engaged in the manufacture of small arms since 1526.
Together with his father Ugo and his brother Franco, they direct the Beretta Group. The ability to combine research, technology and innovation with tradition and craftsmanship has made the Group one of the most famous Italian brands in the world.
After graduating in Economics, Pietro chose to join the family business to follow financial and management control. After a few years he switched to strategic planning and development of the entire Group and in 1996, after having re-purchased the minority share from a Belgian industrial partner, led corporate restructuring through the creation of the parent company Beretta Holding SpA, of which he has been Executive Vice-President untill June 2015 when he was appointed President and CEO. (more…)
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